Joel Cruz Net Worth is around $12 million by 2022. He is the CEO and founder of a well-known perfume firm, Aficionado, which is among the most revenue-generated companies in the Philippines. 

Stay tuned as in this article you will learn about Joel Cruz some most notable life aspects like his business, family, career, and much more. 

joel cruz net worth

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Joel Cruz Biography

Joel Cruz Net worth$12 Million
Full NameJoal Santos Cruz
Famous NameJoel Cruz
DOBFeb 5, 1965
Age57 years
Zodiac SignGemini 
ProfessionEntrepreneur, CEO of Aficionado perfumes
Years ActiveUnknown
Marital StatusMarried
Birth PlaceDominican Republic’s Bajos de Haina

Family details

Father NameDionisio Cruz
Mother NameMilagros Cruz
Sibling’s NameUnknown
Spouse NameLilia

Physical Appearnace

Eye ColorUnknown
Hair ColorUnknown
Body SignUnknown

Who is Joel Cruz? 

joel cruz net worth

Joel Cruz is a successful Filipino businessman who was born on February 5, 1965. By 2022, he will be around 57 years old. Moreover he is better for being the Chief Executive Officer of Aficionado perfume and personal care. . He has taken the business of perfumes to the whole next level, and is now one of the best sellers in the Philippines. Furthermore, he is trying to globalize his business.


He completed his elementary education at the University of Santo Tomas and was honored with Loyalty Awards.

Additionally, he received a given Degree in psychology with a major in cognitive science from Santo Tomas University in the Philippines.

Personal life:

If we walk about his personal life then he has never revealed the name and other details of his wife. However, we know he has 8 kids among them he became the father of twins three times. The names of his children are Prince Sean, Princess Synne, Prince Harvey, Prince Harry, Charles, Charlotte, Zaid, and Ziv. 

He really loves all his children, and most importantly gives equal love to all. But we don’t know about his wife.


He started business in 1987 with only a few resources, however, due to his family business experience he used these limited resources properly and took complete advantage of them. 

joel cruz net worth

Furthermore, there was an oversupply of clothing in the Philippines, therefore, department stores started importing it from China and Thailand. Clothes manufacturing was reduced at the company because of a lack of demand.  These ups and downs in the business didn’t demotivate Joel; rather, they compelled him to think differently and better. 

After then he was able to find an experienced business consultant who really helped him to learn different aspects of the perfume business. He told them how to manufacture perfumes that best fit everyone’s demand as well as gave different ideas about marketing. 

Because most fragrance oils are sourced from suppliers in Munich, Germany, the word “Germany Perfume” was added to his company’s name. Thus it became Aficionado Germany Perfume. 

For your information, Germany is the largest provider of fragrance raw materials in the World. 

– Establishment of Joel Cruz Signature Brand:

Joel Cruz established the Joel Cruz Signatures brand for personal care goods and the AFSS label for garments to keep up with the ever-changing fashion industry. It is a tribute to his previous clothes firm and an adjustment to market trends that scent and fashion are connected to one another. Furthermore, he was quite aware of the trending market of perfume and clothing, therefore he invested in both lineups. 

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To better manage inventories and finances, he has used the SAP Enterprise Resource Planning and the MPOS-Mobile Point of Sale.

Due to the highly liked product in the Philippines, Filipino consumers considered Aficionado as the national brand of the Philippines.  

As a result of its efforts to make perfume accessible to a wider audience, it has received numerous accolades from prestigious award-giving organizations.

– Starting non-profit organizations:

Moreover, he also decided to start visiting non-profit organizations such as the Hospicio de San Jose, Asilo de San Vicente de Paul, Tahanang Walang Hagdanan, as well as the Missionaries of Charity Home of Joy in Tayuman, Manila. Where he invested a lot of money to help the poor and additionally gave money to plenty of patients for their treatment. 

How he has managed to make $12 million?

Joel Cruz Net Worth is around $12 million in 2022. However, if I tell you about his financial assets in detail then his net worth has increased by $2 million within just 2 years. It means he earns a good amount of money from his perfume and other businesses. Because he owns a business of perfumes and clothing, therefore, he was able to earn a lot. 

joel cruz net worth

I know everyone likes perfume wherever you go. His perfume brand has become the National Perfume of the Philippines, which according to him is a dream come true. 

Joel Cruz Yearly and monthly income:

His Per Year income is estimated to be $ 4,00,000. But one the other hand, he adds an approximate 32000 USD to his wealth every month. He has become able to earn this much money by selling his own perfumes, people like his products for their long-lasting smell, and most importantly for their availability.


Let’s wrap up the article about Joel Cruz net worth, in which I explained his career, personal life, businesses, and his salary and income. He has earned around 12 million dollars from different businesses, thus making him rich. 

Overall the information above about Joel Cruz is well-researched, and I hope it was helpful to you.

Do let us know in the comment section how you found these details.

People May Ask

  1. Who is Joel Cruz?

    Joel Cruz is the founder of a perfume company named Aficionado Germany Perfume. He is also considered to be the Lord of Scents because he loves the business of perfumes and has truly dived deep into it. 

  2. How old is Joel Cruz?

    Having been born on 5 February 1965, therefore, he will be 57 years old by 2022.

  3. How much wealth does Cruz have in 2022?

    According to my research, he will have around 12 million dollars in his fortune.

  4. Who is Joel Cruz’s wife?

    Though he is a proud father of 8 cute children, he has not disclosed any information about his wife. 
    And even the reason is obscure why he has kept her name secret.

  5. What is joel cruz net worth ?

    joel cruz net worth is calculated to be around $12Million

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